Every week it seems you hear about new vodkas that have been distilled a various amount of times or infused with another wonderful fruit that is the next big thing.
Here at the Vodka Emporium there is one brand that we cannot get our heads round.
Ladies and Gentlemen I present to you Nemiroff, the number one Ukrainian vodka.
What many people don’t realise is that Nemiroff is one of the vodkas that convinced us to start the Vodka Emporium in the first place. Here was a vodka that was head and shoulders above the usual suspects kept behind typical bars to be found up and down towns in the UK. If I’m honest we only tried because of the unusual bottle, so it was a complete accident! It was after this that we started seeking out the more unusual vodkas, then where to find them under one roof, or website as such.
So really Nemiroff Vodka was one of the reasons I’m here today writing this blog.
Anyway I really should get back to the original reason for this blog. Every now and again you hear a rumbling from Eastern Europe that Nemiroff is going to be the Number one vodka in the world and steal the crown from Smirnoff. One hell of a statement to make when you consider that at the moment they need to be selling more than 220million more bottles a year to achieve this.
The main issue with Nemiroff isn’t the quality of the products themselves but where and how they position them in the marketplace. I’ve yet to meet anyone that can truly see where it currently sits amongst other products in the marketplace today.
Interestingly many people that have tried it think it’s a much more premium product than the price suggests. Certainly the Nemiroff Black as many call it is extremely good quality for its price point which at the Vodka Emporium is £15.50. This puts it firmly in the market of Russian Standard, Smirnoff and Stolichnaya and without fail wins every time when sampled.
When we get to the premium Nemiroff LEX we get similar results when its up against vodkas in the £20.00-£30.00 market. Here as many of you know is an area dominated by Grey Goose and Belvedere. In my opinion as well as a majority of others it beats both in quality and smoothness, the only vodka in this price bracket that truly stands up to it is the Kazakhstan Vodka, Snow Queen.
I think you’ll be getting the impression by now that on paper it should be straight forward for Nemiroff to be a major player.
The biggest reason it consistently fails to hit the mark is a poor supply chain out of Eastern Europe. The last time I had a rep call me from a new importer of Nemiroff it sounded to good to be true about the extended range and availability but in the end the delays were getting ridiculous.
We still stock four of the products but have to snap up any stock that happens to turn up in warehouses throughout the UK. How can you possibly sell another 220 million bottles when your current sales can’t be kept up with?
To sum it all up Nemiroff have an advantage with quality of the product and an established market in Eastern Europe to play the heritage card. The negatives are that consumers don’t know what they are buying as there is no marketing or personality behind the name. The impression is just a rip off Smirnoff but this just isn’t the case.
We’d really like to see Nemiroff succeed but as it stands in 2009, 3 years after the idea of the Vodka Emporium was born they have got no further. If there’s anyone from Nemiroff reading this then give us a call!
It really is worth the money to try this product, I’m a great fan of the Nemiroff LEX but you wont be disappointed with the Nemiroff Black either.
We’d really like to hear from vodka enthusiasts for your input as well as any topics in the Vodka world you might want us to mull over and say our piece.
Copyright Emporium Drinks Limited 2009